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International Journal of Applied Research
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ISSN Print: 2394-7500, ISSN Online: 2394-5869, CODEN: IJARPF


Vol. 8, Issue 7, Part E (2022)

A study on green initiative towards customer satisfaction in hotels

A study on green initiative towards customer satisfaction in hotels

Shama Baa, Rimjhim Neog and Soumyadeep Roy
Hotel industry is one of the leading industries and has been a congruous force behind the enormous development Indian GDP. This is leading era the world is travelling towards the globalization and total imbalance of the ecology, green practices, and waste management. It has also been seen that these days there’s a lot of number of hotels has been increased. Hotels has maximum number of contributions towards the waste management. Hotels are most high consumption of natural resources center. There are many green practices are conducting in different star categories hotels. It is very important to find out the major important role of green practices or waste management in hotels. This paper shows the overview of green practices or waste management practices in India and some suggestion towards the major problems. These days many green practices like reduce reuse and recycle can provide a benefit to the hotel industry Presently there are improper number of waste management practices in the industry. Absence of preferable infrastructure, equipment and facilities miscalculation of waste generation, technical skill, inappropriate planning are the major and problems which leads towards the poor collection and transportations.The main objective of this paper is to lead towards the management of hotel waste to create ecofriendly or sustainable business along with the profit generation. It shows that proper management towards the waste management can leads to the profit business and pollution free environment. Major objective is to crux the overall fulfilment of green practices in hotel industry and to meet the need and requirement of the customers. It is completely related to the guest concern and how to reach the maximum customer as in term of satisfaction.
Pages: 493-496  |  387 Views  102 Downloads
How to cite this article:
Shama Baa, Rimjhim Neog, Soumyadeep Roy. A study on green initiative towards customer satisfaction in hotels. Int J Appl Res 2022;8(7):493-496. DOI: 10.22271/allresearch.2022.v8.i7e.9999
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