Vol. 9, Issue 3, Part B (2023)

Print media is regarded as a useful instrument for the awareness and diffusion of agricultural technologies among farmers. Different groups use different print media formats to discuss the issues facing farmers and offer answers. The present quantitative study's objectives were to determine farmer awareness levels and the diffusion of information about agricultural technologies. In October 2021, a sample of 77 farmers was drawn from the Chorsand and Kuddupur villages of Jaunpur district, Uttar Pradesh. The findings of the present survey showed that newspapers were the primary source of agricultural information for farmers (68.83%), magazines were the source for 23.39% of respondents, and posters were believed to be the primary source by 5.19% of respondents. 2.59 percent of respondents, however, have faith in other sources. According to the survey's results, 49.35 percent of respondents said they regularly use the information they receive. While 22.07 percent of respondents were unable to diffuse information they had obtained through print media, 28.58 percent of respondents said they had occasionally used the information.