Vol. 9, Issue 4, Part C (2023)

Abstract
India is changing and growing day by day. Its customers for each and every market, growing rapidly. In India, every market sector is captured by lay man. The market for children's clothing is expanding and has a lot of unrealized potential. Because to the recent robust economic expansion, India's disposable incomes have been steadily increasing. As a result, parents are spending more money on children's clothing. Urban India is primarily made up of nuclear families with working parents who are willing to spend extra for the comfort and convenience of their children. Now that parents have settled on a range of attire, they want the same for their children. Being a nuclear family and having a busy work schedule, customers' preferences for shopping malls, the concentration of businesses in one place, the variety of goods offered, accessibility, ease of use, proximity, economic advantage, and recreational opportunities are key factors in drawing them in. Parents, particularly mothers, have an impact on children during the formative years of childhood. This study aims to identify the variables that come into play when parents and kids make clothes and accessory purchases for kids.