International Journal of Applied Research
Vol. 1, Issue 11, Part D (2015)
Customer perception towards corporate social responsibility (CSR) in banking sector
Pooja Rani, MS Khan
CSR is the obligation of businessmen to pursue those policies, to make those decisions, or to follow those lines of actions which are desirable in terms of the objectives & values of our society”. CSR has got popularity and contentious field of study since the 1970s. CSR which has largely been voluntary contribution, by corporates has now been Included in law. Now every company has to do CSR activities which come under the guidelines of new companies act, 2013. This research paper tried to know the consumer perception towards CSR practices in Indian Banking sector. Both Primary & secondary data has been used for this study.
How to cite this article:
Pooja Rani, MS Khan. Customer perception towards corporate social responsibility (CSR) in banking sector. International Journal of Applied Research. 2015; 1(11): 265-268.